More small businesses than ever rely on their websites as primary marketing channels, if not to generate leads and/or sales directly online. Surprisingly however, many of these businesses have not implemented a full-featured Web Analytics solution. This means that they just don’t know how visitors find and interact with their website. That’s no way to turn browsers into buyers!
When I begin working on a new Website Re-design or Online Marketing project, the first question I ask my clients is, “Do you have Google Analytics installed on your site?” It is that useful, and that important.
There are plenty of paid analytics packages out there, and they’re all quite good. They have advanced features for data segmentation and conversion tracking. So does Google Analytics. Almost any feature you’ll find within an expensive paid analytics solution is available for free by way of Google Analytics.
I monitor every page of every site I run using GA. I’d recommend it to any small business owner with a website. Do you need help with your Google Analytics installation?
